What's this? Game review sites/mags want to give better scores to big sponsors? Shock! Horror!

To be fair though, I watched the video review and I think his review of the game was pretty sloppy- it almost sounded like he had an axe to grind himself. Ok, he thinks the plot is bad- fair enough. But he keeps going on and on about it. Storylines can be very subjective- different people like different things. I think it's sufficient for a reviewer to say the plot was boring, convoluted, and/or shallow with unsympathetic/uninteresting characters, cite a few examples and move on.