Domino's Pizza Tracker Poll Week 2: Non-Voters Go Deep and Large
Poll Also Finds Philly Cheese Steak is Most Popular Oven Baked Sandwich Choice
ANN ARBOR, Mich., Oct 15, 2008 /PRNewswire via COMTEX/ -- Domino's Pizza (NYSE: DPZ) - Pizza ordering trends between Republicans and Democrats remained virtually unchanged in the second week of Domino's Pizza Tracker Poll, launched Oct. 7 on
www.dominos.com . According to the poll's 82,400 respondents who self-identify as Democrat, Republican or Independent:
-- Republicans spend more money per order and use credit cards more than other consumers. They also like specialty pizzas more than most and are most likely to order online. Republicans are also more likely to pick up their pizzas.
-- Democrats are more likely to pay with cash and like more variety with their orders, more often adding side items and beverages when ordering pizza.
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The biggest change from week one is that non-voters ordered deep dish pizzas and Domino's extra large Brooklyn-style pizza more than voters did. In the first week of the poll, non-voters ordered small pizzas more often than other sizes.
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Customers who declined to disclose their political affiliation ordered more Thin Crust pizzas than those who actively participated in the poll.
In the second week of Domino's Pizza Tracker Poll, the company has found that 86% of those responding intend to vote on Nov. 4.
If the election was to determine which one of Domino's four new Oven Baked Sandwiches was the most popular, the Philly Cheese Steak would reign supreme. It is the sandwich ordered most often in 36 states, and garners 35% of the vote among customers participating in the poll, followed by:
-- The Chicken Bacon Ranch (ordered most often in 12 states; 30% of the vote);
-- The Italian (18%)
-- The Chicken Parm (17%).
The Chicken Parm oven baked sandwich, though, is the one ordered most often in the state of New Hampshire. The oven baked sandwich vote is too close to call in the states of Tennessee and Vermont.
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