Nah, that has to do with 2 things. The first is that the US completely reject the cute boy concept officially. Possibly of fear of the gay (oh my God, I found that guy slightly attractive, that can totally not happen).
The thing is that the cute boy is getting more girls than the muscle man, see for example the boy band persona. Actually getting the girl counts as masculine I think?
Second, historically women couldn't perform on stage, so men had to do drag queen. This survived partically into today, making it socially accepted to act and dress very feminine on stage and it's also been used as a form of rebellion (the satanic guy dresses in girl clothes there to be as shocking). So that media has a lot of girlish stuff, while it very low outside that media.
Now I might be overreaching on how common the term is, but Hofstede uses the terms like this:
And his studies and world values survey (they uses different meassurements) are the 2 big ones when it comes to comparing world values.
It's certainly linked to it. But the general safety hysteria is a larger trend. You can see it here in Sweden as well here and there. Media is the spreading vector, but I'm not sure if it originates there and modern media is simply scarier or if it's another driving factor working.
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