Quote Originally Posted by frogbeastegg View Post
$50 = £33 roughly. Fractionally cheaper than the RRP (£34.99 - £39.99) for most new PC games in today's inflated times but with the key difference that very, very few of those PC games ever sell for anything like their RRP. You have to be something massive like Starcraft 2 to avoid the instant mark down.

The download only version of Elemental costs the same as the download+boxed copy option. How does that make sense? Make the download only version cheaper, leave the box+download version as it is, and there we go.
I see it at 39.29€ on Impulse, which is really ok I think - although I know little about PC game pricing, I haven't bought a PC game in ages! I guess you're hurt by the exchange rate... Join the Eurozone!

Regarding price and distribution channel... I guess distribution chanel (in this case US retail) makes it very clear for Stardock that the price they have got to be the same or cheapest than digital download. Otherwise, bye bye retail! I am not 100% sure that Stardock can lower DD price without facing massive retribution from its retailer.

Louis,