Simply put, the way to exploit a White House moment is not to compete with it.
That kind of PR self control can drive the coverage from the relentless and omnipresent cable outlets back -- again and again -- to that singular event.
But the new White House sometimes runs over its own, central economic message.
For instance, Obama hosted at the White House nearly a dozen corporate executives who support his recovery package on the same day the House passed its version of the legislation on a party line vote.
As a consequence, the support for the legislation from a host of cutting edge technology CEOs was buried amid coverage of the lack of a single House Republican vote in favor of it.
On Monday the White House tried again.
Obama had sought to illustrate the support he has among governors for the stimulus package by inviting Republican Vermont Gov. Jim Douglas for remarks.
But that news was quickly overtaken by Secretary of State Hillary Clinton’s swearing in ceremony.
Indeed, the Obama team has yet to fully exploit the open and enthusiastic support it has received from such higher profile Republican governors as Gov. Charlie Crist of Florida and Gov. Arnold Schwarzenegger of California for his stimulus program.
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