She is the best known of those and as such has fewer undecideds. This is a huge liability in an election where you have a net favourability rating of +1 because there are few voters who will change their mind on you.
A far more acurate look would be the net favourability ratings which are +1 for Palin, +12 for Romney (Thought -12 in January last year when he was campaigning), -3 for Gingrich and +11 for Steele (Though admittedly, there isn'y much point measuring it when 63% of people don't know). That would imply that Romney is the best bet for the Republican Party as he has a good net favourability AND a lot of undecided voters. It is just a matter of not being painted as the plutocratic candidate which he was presented as last year. If he can avoid that he can at least keep his favourables in the right territory.
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