Found something, not really what I was looking for but definitely better. link (in serbian, I'll translate the important part.
Survey conducted between 13th and 16th March 2007 by telephone, 722 persons older than 18 from every bigger city in Serbia (Belgrade, Novi Sad, Nis, Kragujevac, Vranje, Leskovac, Pancevo, Zrenjanin, Subotica, Loznica, Valjevo, Smederevo, Negotin, Jagodina etc...)
The part concerning Srebrenica -> 38,37% thinks that the genocide story is fabricated. Now, this is important, they're not denying the crime, they're denying that it was genocide. 36,98% thinks that neither side has been objective when it comes to Srebrenica.
The survey was made when there was a big discussion in the Serbian Skupstina (Parliament) should there be a special declaration about Srebrenica so survey dealt with the issue of the declaration more than Srebrenica itself.
The other question where whether now (2007) is the right time to deal with what happened in Srebrenica 48,61% thinks that it is always the right time for the truth, whatever it may be and 32,55% thinks that history should give the final judgement on Srebrenica, in a sense there should be no special declaration now.
That is more in line with what I've been encountering. Virtually no one has denied that Srebrenica is a war crime (except far right and neonazi organizations) but most will deny that it was a genocide and I think a decent chunk will say that Srebrenica has been abused to present the entire conflict in a black and white manner. That's why I asked how was the question (or questions) phrased, that's the most important part.
I'll try to find something better but as I suspected, the info from that article you linked to is pretty much useless.
EDIT: Just to strengthen my point, this is a statement by Vojislav Seselj (for those who don't know about him, he is currently in Hague on trial for war crimes, leader of the nationalist Serbian Radical Party, the most vocal proponent of Greater Serbia. Basically, Serbian Jörg Haider, but on steroids) ---->
Streljanje muslimanskih zarobljenika u Srebrenici je najveća sramota za srpski narod
Translation: The shooting of the Muslim POWs in Srebrenica is the biggest disgrace of the Serbian people
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