Instead of giving us "ETW Kingdoms," they're just going to sell the campaigns individually for a low price. Expect more mini-campaigns in the future. This is the reality of the modern gaming industry. Full-on expansions are dead. Everything is sold cheap and in small pieces as DLC. The end result is basically the same, though, except you can save money by cherry-picking only the stuff you want.
Personally, I think this looks awesome.
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