Why Is Every Non-geek In My Family in a Froth About the iPad?

[Furunculus]

the mass market ebook store is another angle, ebooks for everyday, not just for limited function e-ink devices.

but until i can get my ebooks un an unrestricted open format, just like my music, i ain't interested.

oddly enough, here is an article from el-reg in ipads and ebooks:
http://www.reghardware.co.uk/2010/01..._book_readers/