The odds of someone falling for it is extremely low, let's say only 1 in 100.000... But at those odds you get 10 people to fall for it by sending out a million mails. Volume is the key to these scams, if 99,99999% ignores your scam, all you need to do is send enough mails(which is free) until that 0.000001% of people likely to fall for the scam represent some 10-15 people, and you could make some serious money.
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