Trying to understand the workings of the Eleutheroi faction it becomes apparent that much of this stuff is hidden/hard-coded deep within the exe. I'm aware that CA won't share that coding/allow it to be tampered with. Now, to me this sort of misunderstands their market. Now, can understand that they don't want key-gens etc to be produced (allowing people to pirate the games), but surely there are aspects of the coding that they could release to modders. The TW series is bedecked with mods/sub-mods etc. and the distribution of (limited) code could be beneficial to both parties.
By combining their efforts with modding teams CA could probably extend their sales, and also utilise what they learn from the modders (as in, what they wish to mod, and why) to direct the development of their new releases incorporating what the playing community seeks (and thus having a greater understanding of what their audience is after in a game.)
Take EB as an example. How many here are putting off purchasing M2:TW until EB2 is out? I know I am..., having far too much fun playing EB1
So..., let's say that CA were to work with the EB team, offer them a level of assistance on the deeper coding of, say, Empires: Total War - facilitating the development of the mod onto the latest level/release... wouldn't that enhance sales of E:TW? Or am I just a cheapskate and everybody's buying these anyway

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