Politics doesn't stop with budgetary decisions.
Gay marriage is a good example. It came as something of a surprise that Cameron embraced the idea, given his own voting record. While I would support it, many voters probably were under the assumption that the Tories are against it and would remain so. "I support gay marriage because I'm a conservative" is one of the funniest things I've ever heard in politics.
Tories can be just as unforgiving to internal dissent as Labour. Not so with the gay marriage thing or Cameron's decision not to hold an EU referendum - neither are popular with his own base, and he's not a particulary strong leader to begin with. Or at least that's my impression.
Bookmarks