The fan base was already there. The EPL, Ligue 1, and Serie A were all on Fox Soccer, while La Liga and the Bundeliga were on GolTv. In 2012 beIN bought up all but the EPL and Bundesliga, and the EPL went to NBC this year. Fox Soccer is shutting down, while GolTV might survive (it has South/Central American leagues as well). beIN is only available through satelite, which means very few people get it. I hope the teams like the money from the TV contract, because their merchandise sales are going to take a big hit.