"Professing themselves to be wise, they became fools" - Romans 1:22

[Visor]

Human behaviour is determined in a large part by economic realities. If you want to change human behaviour, you cannot avoid economic incentitives.

In addition to supporting taxes on pollution, I also support taxes on stuff like sugar products. Raise the tax on the bad stuff, and we'll choose the good stuff.

Surprisingly enough I agree with Horetore's principle. If they make less money off fossil fuels and more off sustainable sources, they'll choose that. Image is important as well and companies will do anything to get ahead, even taking a loss to ensure future profits.