Well, this is based on Warhammer Fantasy Battle - not Age of Sigmar - so there are a lot of potential fringe factions knocking around.
As far as DLC whoring goes Bretonnia seems like a good fit. However, as you noted, some factions have little love and Bretonnia's neglect means it has a significant lacks of unit diversity in addition to lots of dumb Lore.
Once again I am given to wonder why CA signed themselves over to Sega, a company that doesn't understand CA's core market with Total War and has mostly made bad decision over the years with regard to the TW IP - this DLC whoring included.
Ref Hoah's comment - this is like a Star Wars RTS without being able to play the Empire - very one-sided.
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