As apologist as they sound they're not lying. Daesh "Islam vs the world" narrative is pretty popular, and that sort of thing reinforces that story. It gives a sense of empowerment for the oppressed.
Daesh was initially a reactionary movement to 1 up the Shia militias in Iraq burning down Sunni towns. Their brutality was a statement that you as a Sunni can be protected and respond in kind to the Shia. It's them against the world, unlike the Shia's "Iran and us" against the world.
They care more than any other Jihadi group cares.
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