It's so weird. I can understand all the collecting data on people that agree to it, even if I think it's . Companies are in the business of making money, so anything goes really, it's not like Google hasn't be collecting GBs of peoples data for years now. Yeah, facebook is a platform to connect people, but like acin said it's so that the company gets more ad-revenue. This is a whole other realm of weird to me. These companies are creating their own weird cult-like ideologies to follow that their employee's buy into, and it's sort of freaky. They're deluding themselves, and it's really freaking creepy to see firsthand. It's not isolated to facebook either.