Sega acquires Total War Developer

[Khorak]

Possibly Sega have realised they'll make a shitload more money by creating a publishing empire like EA, and are going to buy into every massive market EA have overlooked.

Football management games are beyond massive in Europe, and Total War is a proven pedigree with no competition barring Imperial Glory.

Plus if they create a more employee friendly atmosphere than EA and take more time creating great games without enormous pressure on developers (as opposed to EAs stale yearly genre update with horrendous pressure on companies to produce the goods), they'll just start leeching talent out of EAs lap. One needn't really bother mentioning the benefits of creating a reputation for quality in public eyes. Hell, Blizzard could shit on a plate, call it Warcraft four and watch it sell millions based on their rep alone.