Well it is expected that companies need and want to make money. But unless you plan only for short term gain, you must build both quality products AND a reputation for good service. That's the reason Sears has done so well with Craftsman tools: they are top quality AND they are guaranteed for life. I personally witnessed an 84 year old man return a Craftsman socket that had split AFTER 62 YEARS OF SERVICE!! Sears didn't make any money on that exchange, but they built their reputation and word got around that they were steadfast behind their products. The result? Much more business because of dependability.

This GOTY business and such will be nothing more than "a flash in the pan" if word gets round that CA won't support their product and fix their obvious screwups. Yeah, it will cost them money, but that's what happens when you make mistakes and go to production that way. The fact is CA now has Sega and all their millions behind them, so there is no longer any excuse to cry poor as a reason to not hot patch the save game problem. Other, lesser companies correctly support their products, CA can do the same.

I think in some regards, the critical acclaim RTW has received from the usual media sources for game reviews is a pyrrhic victory. I would be surprised if any money in profit has actually been made for RTW when you consider how hideously over budget it must have been, given it was over 18 months late to production. Sega just needs to understand that they wouldn't be "throwing good money after bad" to finance an immediate effort to patch the game NOW, and thereby get back in the good graces of hard core players, and repair the damage to CA's reputation in the process.