Note on whinging

[SpencerH]

although I somehow prefer SEGA over Activision, I doubt it is the publishers who decide about the actual gameplay.

SEGA arent just the publisher's of the Total War series (as Activision was), CA is now owned by SEGA.

EDIT 1:

From the CA webpage

SEGA Buy The Creative Assembly

(March 9, 2005) The deal sees SEGA acquiring a company at the very pinnacle of games development - a unique group of talent, second to none, with an outstanding global reputation. The style and genre of The Creative Assembly’s games perfectly complements SEGA’s own long-term strategic vision, and SEGA will empower the team to continue on their existing development path whilst also expanding their resources for the future. SEGA will not only be releasing Spartan: Total Warrior this year, but will also be supporting The Creative Assembly to develop the Total War strategy series, as well as exploring ambitious new ventures.

EDIT 2:

Also if you weave your way through the SEGA SAMMY webpage you find CA listed under the Group Companies List. http://www.segasammy.co.jp/english/p...st_kaigai.html