Keep in mind that 90% of the ppl who bought the game never visit these forums.
Example how to lose a campaign:
in one turn i lost 3 out of 4 remaining family members: one to a scottish assasin, one when the 5 ship flotilla he was travelling back from the crusade got pwnd by pirates and one when i forgot about the general chasing routers(to free them of course later) and he accidentally run through his own longbow poles
Now if you reload this is not an issue but if you don't this is a real disaster. The guy i have left is 61 so the game can be over next turn for me...