I think the fantasy and WWII markets are too flooded at the moment for TW to stand out. CA generally seems to have set its products in era's that its competition has not yet exploited (how many games are now set in the Roman period?) I do think the Napoleonic setting is a strong contender if the engine can cope with the change of bias from melee to gunpowder. Also the Spartan title might indicate they want to jump on the next generation gaming platform bandwagon.
For pure personal preference I'd much rather they took us back in time to the ancient civilizations of Eygpt, the Hittites and Mesopotamia.
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