One of the fastest growing new products in the American marketplace in recent years has been that of so-called energy drinks, led in part by the introduction of Red Bull. Since then, a myriad of market-followers have lined the shelves of convience stores throughout the nation. These products range from corporate backers such as Full Throttle by Coca-Cola to smaller home-grown companies like Spike Shooter.
Some of these new drinks have been the targets of consumer watchdog groups and it is quite possible that legal action and product removal may be coming sooner or later.
Do you use energy drinks such as Red Bull, 5 Hour Energy, or Monster?
What do you think of this emerging product and its growing market?
I'm a big fan of these products myself, and down one every other day or so. If I just need a little pick-me-up, I'll go with a Full Throttle. If I am out to party, I love the Red Bull and Vodka. And if I know I can't make it through some boring day of powerpoints, I'll down a full bottle of Redline and back it up with a 24 oz Full Throttle or Monster.
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