Best advice for the McCain camp that I've read in a month:
For the last nine weeks the McCain campaign has tried win by raising Obama’s negatives. Ads have attacked, McCain and Palin has have attacked. This has failed. Over the top negative attacks and a campaign message that too often seems to be little more than sarcasm and suppressed anger has damaged McCain’s priceless and hard earned “brand” as a different kind of Republican. McCain’s best option now is to ditch the chainsaw and offer a scared and angry country what it badly wants; hope and leadership.
Palin should drop the braying attacks on Obama’s aging hippie bomber pals and start connecting to her cherished hockey moms on the one issue they = are actually worried about; a quickly slowing economy. Chuck the hacky and ineffective negative ads and switch to man on the street spots with real people voicing their real doubts about Obama; too weak to stand up to Washington’s mighty special interest cartel or the newly empowered Democratic bosses of the Congress and Senate, too liberal to know how to fix the economy, too inexperienced to handle a dangerous world. On Tuesday, McCain should look into the camera and connect to the 80 million scared and worried Americans who will be watching him.
McCain is losing. To regain a chance to win, McCain must run as who he truly is; pragmatic, tough, bi-partisan and ready to break some special interest china to get the right things done in Washington. Fix the message, and you will fix the states.
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