It's not that she see's you as a "friend", it's that she sees this: a guy with low self-esteem and no confidence who doesn't back himself enough to take a chance and isn't man enough to go out and "take what he wants". Guys who take that approach are desperate, and to quote a good friend of mine: "Desperation is the least attractive quality a man can have".
Confidence and backing yourself is what works. That and having realistic expectations, relationships are transactive. Don't expect to get a premium product if your offering is substandard.
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