The evil smokers and their fiendish plot!

[Louis VI the Fat]

Now when I started smoking it was because of the cool logo and writing on a packet of five Park Drive. Obviously. Being a rather sophisticated fellow I soon moved on to the even more beguiling Players No 6. They were the bitch in heat of the graphic logo world.

Advertising works. Branding works. That's why the countless billions are spend on them. Branding works especially well for the most vulnerable group, the very group you most want to prevent picking up this dangerous habit: teenagers.
Ever been (or send) a teenager to school with the wrong clothing logo?


Companies can hardly advertise tobacco anymore. It is a small step to ban another form of branding: packaging. So well done to Britain for this important step, I hope the rest of Europe will follow suit.