Pre-ordered from gog.com to support CD Projekt, plus no DRM. Pre-loading as we speak.
Also pre-ordered earlier from amazon.co.uk and will sell that copy to a friend, minus the Swordsman DLC that comes with it (which I actually found about last month).

As for hype, I'd say its hyped up yeah, but not more than other games. If the hype lives up to it I don't know. There will always be someone who is going to be dissatisfied no matter what.