Personally I find the word as offensive as a racial slur.
It's a hateful word which is used hatefully by homophobes against people who are homosexual and against other people whom they accuse of homosexuality in order to emasculate them. In this second context it is indirectly rather than directly hateful and homophobic.
In the context that Louis used it the word wasn't directly hateful but the use of it in a joke perpetuates its force as a term of hate. You wouldn't use the "n" word in a joke in the same context (or in any context) would you?
Also, I resent that the phrasing of the poll is loaded so as to discourage people from picking option three for fear of 'political correctness' which is itself a term of abuse routinely used by those who wish to discourage criticism of their offensive or discriminatory language or actions.
In fact option three should really read "Never allow fag as a term of abuse." And option two should likewise read "Allow fag as a term of abuse depending on context." Because we're not really talking about its alternate meanings are we, we're talking about its meaning as used by Louis?
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