On paper, it's supposed to verify the claims that food producers want to put on their products to make sure that they're not false or misleading. This is probably a silly example, but it doesn't invalidate the practice. Difficult to explain or to present to the common man? So is anti-trust regulation. Should we get rid of that, too?
The cucumber story is even more misleading. EU regulations about the maximum curve of cucumbers and whatnot were supposed to replace previously existing national regulations. Many of these (EU) regulations have been revoked 3 years ago, probably in part because they were used to make the EU look ridiculous, with no consequenses: supermarkets continue to apply the standards, or even higher ones, and refuse to put crooked cucumbers or deformed paprikas on the shelves.
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