Just listened to a CBC bit about it. Apparently no one doubts it is possible to do; the economics will certainly suck for the foreseeable future.
Fortunately, the investors seem more interested in demonstrating what is possible rather than making money. As the interview pointed out, rare earths are rare here, and often associated with areas thought to be "impact sites". If you can go to the source instead of waiting for it to land, rare earths become much less rare.
One thing they didn't mention is that the whole process could probably be best handled by robots.
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