I think 'values' is a good term for what 'the right' would use to describe itself.
It's the "left" in the USA who are usually the nanny state party (especially with regard to soda/junk food/safety/etc.) Of course the right goes in for that with being anti-drugs (though the left isn't much better), but it doesn't seem to be such a big thing for the right.It is good, but if you take it a step-further with a description like: Daddy-Knows-Best, it summarises it up more fully. Values only go so far to explaining it.
The political left would be more Equality. if anything, the counter of the right with Daddy-Doesnt-Know-Best.
For the right, it does seem like opposition to drugs is often based on 'values' which helps explain why (in terms of party policy) alcohol is allowed and pot is bad.
CR
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