An insult is an insult when it is perceived as such. You can't really undo offence given to someone by pointing out you didn't mean to, likewise most people are hardly going to be offended by the suggestion that their father smells of elderberries even if it is most sincerely intended to insult them. The real question, I think, is not about when something is insulting per se, but rather when does it matter whether or not you are insulting, or in other words: (when) do you care?
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