During the referendum campaign, it was Cameron who was the toxic personality who needed a kicking, with Blair keeping out because of his toxicity. But either way, that's people taking against a position simply because of who was arguing for it. And there will be significant populations who will take that line for each former PM. Reasoned arguments get shoved aside simply because of the "Is the... who... Maybe he should just shut up" factor. HIGNFY gets away with it because they're a comedy programme who live on cheap laughs. However, more and more, politics is operating in this way.
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