Half of the problem is the way the story is written. I understand why the author would try and conflate not choosing the wine with what later transpired, power imbalances being what they are. Unfortunately, every rebuttal seems to lead with that. It was a very poor framing choice. By the end of the story the author makes the inexplicable choice to insert herself into the story and comment that it was in fact a very cute dress. The whole thing was very poorly put together. Coupled with her tantrum on twitter a few days later, it made for some low hanging fruit.
How to move beyond the toxic masculinity that makes a man "press the advantage" when confronted with a less than enthusiastic woman is a problem that I do not have a solution for. The earliest media both boys and girls consume hammers a powerful narrative into our head. Men are to go out and impress while women are to be to discerning. There is also a disconnect between what people advocate for and roles within their own relationships. I have known many a feminist who wouldn't take the trash and many an ally who would end up eating a tide pod.
Something that can be done is helping men with emotional intelligence. The rallying cry for many men seems to be "just say something". Considering how much of human communication isn't verbalized, this is a poor excuse for bad behavior.
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