An endless argument that is at least quasi-religious in our inability to decypher fact from faith:
Does the media lead the public or the public the media?
Perhaps a sign of my optimism in mankind i tend to the latter view - by which we can understand that in achieving control (by voting to leave), immigration became an issue with lower salience.
Yes, in polling parlence 'Europe' was a low salience issue, in that it generated strong opinions in either way but also a low degree of concern. They had bigger fish to fry.
Perhaps unsurprisingly, when the EU referendum came up as a political issue in 2012'ish the salience of 'Europe' started to rise. It was in their face, so it concerned them more.
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