Badboy points from Paradox games is difficult to understand for those who never played them. It is a "gamey" feature but it is also very realistic. It doesn't equate to amount of territory taken or to how much of a bad guy certain ruler was, but how much was the existing balance of power upset.
It's not about human rights, concentration camps, genocides etc... For example, Hitler and Nazi Germany aren't on the list because of the genocide, they're there because they've upset the balance of power by conquering numerous countries. By that concept. conquests of Alexander the Great, Genghis Khan, Louis XIV or Hitler are exactly the same. Their "other" policies are not of an issue, just their conquests and how much did they upset the existing balance of power
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