The thread I referenced in my first post is dated Dec. 2008, and has complaints from Steam users about CPU utilization of 50% - 60% while Steam client is running, so it seems like there are still a lot of problems with Steam.
The fact that it will apparently be required to install the Steam client in order to install ETW indicates that Steam will be doing something other than just being used for "activation" of ETW. There are more straightforward ways of doing activation without mandating the install of third-party software. Probably it will be required to have the Steam client running in the background eating CPU while playing ETW.
And probably, setting up a Steam "account" will involve giving credit card and other information to Steam.
Personally, I think it is kind of short-sighted of CA to partner with Steam, since Steam is owned by Valve, which is a competing game manufacturer. Even if Steam is paying CA some sort of spiff or kickback for every Steam account created in conjunction with an ETW purchase, the creation of a Steam account gives Valve the entire customer list for the Total War franchise. If Valve ever decides to market their own strategy game, they will have all of CA's customer information, including credit card information for all of CA's customers (which CA itself may not even have). Who knows what additional information will be obtained by Steam regarding usage patterns of CA's customers? What if Valve gets bought by EA or Microsoft? What will happen to this information?
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