Heh. If you think the character matches in this contest are bad you didn't see the one gamefaqs was running last year. I went to the site to check a release date only to find some famous character battling against ... the L-shaped block from tetris.
With regards to reviews site - and indeed magazines - the best thing to do is find one which employes people with similar tastes to your own. Or take that to the next level and follow writers with similar taste. For example, I know that if Tom Chick reviews a strategy game and praises the AI or some aspect of design then those are actually worth the praise because he has a track record of mentioning when games do poorly in those areas. He's semi-famous for giving ETW a large, mostly negative review; he highlighted the AI and the problems he percieves in the dual nature of its design. Kieron Gillen is another I find to be usually reliable. As taste is personal one's good site/reviewer will be another's bad.
The other important thing is to make your own opinion the final one. I'm willing to try a game which has had poor reviews, including ones reviewed by writers I consider trustworthy, if I think there is merit. I've found some good games this way. Not great games, sure, but good ones I enjoyed playing and did not regret picking up.
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