Palin and Romney are out of the news much more than Obama is. Obama faces constant attacks from all sides, which drags his numbers down. Rather than responding against an individual such as Palin or Romney, he has to respond to a Party, dragging the Party's numbers down rather than these individuals. Under the rigours of a campaign poll numbers change as approval ratings rise and fall and people become more interested in politics. This becomes very obvious if you look at the favourability ratings of both Palin and Romney (With Romney's data you must look towards the high number of undecideds to see that people are switched off and that, outside of the partisans on both sides, people rely on a campaign narrative to help shape opinions).
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