Mass Effect would have been MMOified already hadn't it been for Bioware also making the Star Wars MMO. Why create competition for yourself?
And I do think the MMO market will slow down a bit, as latest titles haven't been the blockbuster success they thought they would be (Age of Conan & Warhammer, Aion to an extent). I myself fear how Facebook might ruin PC gaming, as publishers might look at it and think us "real PC gamers" will automatically play anything on Facebook too, thinking that every person playing a PC game has the same tastes.
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