No, it's a pile of crap. No one is forced to buy or wear it. People choose to. It's popular in Africa / India and China. In all three areas (as well as Japan), whiteness has been preferred often way before "whiteys" turned up.
People from Essex / Cheshire pain themselves orange and this is not racist.
Rich, American women have been cutting themselves up, breaking their noses and a myriad of other things and this is almost viewed as "normal". Most people have something they'd like to improve. This is no better or worse than others - as long as they avoid the brands that contain Mercury.
I have wondered if there is any skin tone that everyone in the world is aiming for or whether it is truly dependant on the culture and varies tremendously.
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