If you're not validating every ten days, how can EA accurately target in-game advertising at you? This is for your own good, you know.
On the slightly less sarcastic side, my boys were dying to play a racing game a couple of years ago, and I found I could download the one they wanted off of D2D or other such service. Nice and easy download, I install it, start it up, online validation. Hmm, I think, ok I'll do it since I just bought the fleeping game and this should be just once. Five days later, online validation. Hmm, I think, this could be an issue. Two weeks later, the boys want to play the game. Our internet connection is flaky at the moment. Online validation again.
Sorry boys, we don't own the game, we're just renting it, and the landlords are out at the moment. I uninstalled it and have rather bitter feelings about the $40 I wasted. Not making that mistake again, even for Spore.
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