Um, not sure I see the hypocrisy argument (but then as a pragmatist, I don't understand 99% of hypocrisy arguments). As a veggie, I think killing animals for food is bad and not killing animals is good. So if you can wean people off killing animals to eat by giving something that looks and tastes like what they are used to, that's good, not hypocrisy. Think nicotine patches for smokers, whatever pills they give junkies going cold turkey and comfort blankets for kids scared of sleeping alone for the first time etc. But I guess this is heading off into backroom territory, so I'd better cease and desist.
On a purely culinary level, soya is pretty tasteless (no rival for meat) and depends on a sauce or marinade to be worth eating. Consequently, cooking it as substitute meat is usually playing to its weakness rather than its strength. Except veggie frankfurters, which are near perfect imitations of the "real thing" (I guess because the real thing has about the same amount of soya and barely more meat). Tofu cooked in the many Chinese or other authentic styles can be delicious. I've heard the stuff about soya and hormones before, so I would not dismiss it out of hand - but it won't stop me gobbling down tofu with black bean sauce and other delicacies.
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