No Mass Effect (or Bioshock) for me, either. It's the ultimate slap in the face to a customer. "You can pay full price for a product, but we control whether you can use it or not."
As the article says, this same thing happened to the Microsoft's MSN Music store this year, although public outcry forced them to keep the servers going. And that was big, solvent, swimming in money Microsoft. With music DRM, it's more of a format war than piracy prevention (and the losers end up like Betamax).
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