Quote Originally Posted by gaelic cowboy View Post
To create the social awarness you will have to spend money on various programmes in school and in society at large to get the message out.

Unfortunately in most countries these will be immediately attacked as evidence of "Big Guvmint go mad" the temptation will be to row back eventually and lose the gains.
Not at all. America was very successful in greatly reducing smoking habits through public awareness campaigns - many of them privately funded. Today, those who choose to smoke are educated as to the risks. Taxes and fees, whether on manufacturers or consumers, have had more questionable results.

Today, most parents don't know the extent of health issues associated with sugar intake. Educate them, and most will act in the best interests of their children.

Setting actual targets for producers to fulfill will be more likely to sort this problem.
Or they will simply push higher prices on to the consumer as is common when new fees are levied by the government for whatever reason.