
Originally Posted by
Tellos Athenaios
Anyway companies "pull" adds routinely, wait for the thing to die down and then quietly put them back up. They just want to dodge that bullet of public outcry.
Maybe, maybe not. Limbaugh's audience is overwhelmingly old and male; not a highly desired demo. And he's been getting away with high fees for that audience for some time, notably by claiming "20 million" listeners using some very creative math.
I think, given how this has played out, and its timing, that the media landscape will emerge from Slutgate a bit changed. Further reading here.
The difference this time is that Limbaugh’s advertisers and his stations had already begun to feel ripped off. To quote my station-manager friend again: “I don’t mind paying for content. But I do mind paying for trouble.” So advertisers revolted against the TSL strategy, with Sears, JCPenney, and many other sponsors dropping the show. Many of the local advertisers who buy their ads from the local stations rather than from the syndicators have been ordering that their purchased minutes be placed on some less-controversial program.
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