That's obviously the problem in general: we on the ORG seem mostly agreed that it won't be such a "bad thing" in this instance, but unless you take away the control over on which show adverts get shown you can't really prevent it. Then again, let's not kid ourselves into thinking that being paid a comfortable salary to spout your opinions on TV is the only way to express yourself; I think if it were a matter of principle people would find they could make themselves heard without adverts, too.
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