I think some of them genuinely believe what they are saying
Others justify the means by the ends
And others are just doing it for money. Watch an American television ministry sometime, and you will be shocked. In statements carefully crafted by their lawyers, they outright claim that if you send them money you will be healed, riches will be bestowed on you, opportunities will arise and new doors will open, and they even suggest that the level of blessing correlates to the amount of money. Seriously, on TV. And apparently, it's prefectly legal.
My birth mom was into those shows and she was psycho religious. She would send the rent money to the 700 Club and then act surprised when we got evicted.
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