They made it chaos for that very reason, to force players to pre-purchase, there's no mistake about this strategy whatsoever.

I don't recall what the last couple of TW's have gone for as I've elected of late not to buy them till they are 50% off, so chime in here if I'm mistaken, but weren't these things going for an initial asking price of $49.99? Cause this one is listed at $59.99 in steam.