David Braben, founder of Frontier Developments, is plenty upset. He joins the ranks of the likes of EA and other high profile developer/publishers that are mounting the beginnings of a massive offensive towards “retailers that buy used games”. Mr. Braben threatens that because of this practice the single player experience may be seeing its last days. Multiplayer only or multiplayer heavy games seem to be immune to this dastardly deed. The crime? Gamers play the short-lived single player game and then wish to trade it in for credit towards another game – imagine that!
Developers don’t get a dime when a game gets traded. The end result, retail outlets make a good penny for marking up old games while developers see nothing. In truth, being that the margins are so low in initial sales it would be impossible to run a business with the low returns on brand new games. In short, there is no profit in selling new games at retail stores and the used game market exists to fill a need.
We’ve all heard this story before, developers and publishers want a piece of the action. Solution? Give folks downloadable content to entice them to keep the games longer. Whether or not this solution has improved the situation has yet to be determined. Games like GTA IV, although selling well in its initial release phase, have seen massive returns to game retailers for store credit in part due to lackluster game play, even though downloadable content looms over the horizon.
Braben’s solution is a bit more radical. He suggests offering a two tier price entry: a not for resale version of the game and a rental version. The not for resale copies would be priced at roughly $160 dollars, and the rental version at around $50. The idea? Gamers won’t trade a game they spent their life savings on.
Be vigilant gamers! Game publishers and developers produce fun products; however they are in business to make money. There is no such thing as a compassionate, loving and caring conglomerate. Keep your wits about you and while you have fun playing, don’t lose your rights, or your wallets. Corporate greed is corporate greed and their insatiable appetite for your dollars may not only do away with the single player game, but games as a whole. Sadly the industry is maturing and the days of “doing it for the love” are gone.
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